
I have a rule about the appearance of my car. I don’t fuss about it too much since I have to park it outside and have small children, but I always like to get it washed when I am going someplace where I will meet people, even if it’s just my sister-in-law. Much like leaving the house in clean underwear in case you are in an accident, I wash my car before events because you never know who might park next to you or suddenly need to climb in your car for something. Hey, it could happen.

It rained last week, leaving my car extra dirty. I didn’t have time to wash it and, as insane as I am, I contemplated a solution for this breach in protocol on my way to etnies. If I showed up early enough (and I always show up early) I could secure a parking space in the far reaches of the lot. No one would see me exit my dust bowl and slip into the building. As for going home at the end of the event, I was banking on being too tired to care (as much) about windshield wiper tracks outlined by southern California smog and dust.
True to form, I showed up 15 minutes early. That much went as planned. What I didn’t count on was a parking lot the size of a postage stamp and three young, hip etnies employees standing outside to cordon off the available parking for the “mommy bloggers.”
I quickly rolled down my window to confirm I was at the right place and hide the dirt on one of the eight windows on my Soccer Mom-Beige Expedition. Naturally, the youngest and cutest fellow from the bunch approached my car, a boy named Erin who appeared to be the same age as a cardigan I have in the back of my closet. My memory isn’t perfect, but I think his outfit (black skinny jeans, checkered shirt, and Wayfarer Ray Bans) is the same one Ricky Schroeder wore when he gave Grandfather Stratton lip on that one episode of Silver Spoons.
He asked me twice if I was a mommy blogger. Erin, if the extra 40 pounds and dirty SUV haven’t made that abundantly clear, I don’t know what to tell you.

Once inside, I freshened up and took a look around. The corporate culture at etnies is exactly what you would expect from a skateboarding/action sports footwear and apparel company: young, hip, and conscious of trends while remaining true to the demands of the sport. Everyone there is or was a skateboarder. The owner, Pierre Andre Senizergues, is a professional skateboarder from the 80s and a pioneer of the sport. Despite feeling every single extra pound and wrinkle, I had a wonderful time. Everyone on staff was ridiculously nice, as were the rest of the twenty or so bloggers in attendance.

{Dan Brown, VP of Marketing}
I’ll be honest, I almost didn’t go. At first I thought the invite was a request to do a giveaway on this blog and, frankly, I do enough giveaways on The Bright Side Project, ya’ dig? But, much to my delight, there was no giveaway request in sight. Instead, it was an invitation to learn more about their new Grow With Me toddler shoe program and tour the headquarters and labs. Tour a lab and learn what goes into making shoes? My nerdy little heart was a flutter.

{Pierre Andre Senizergues, Owner of etnies and former pro-skateboarder}
Since this was my first time at the rodeo, I made a couple of rookie mistakes. Namely, I wore heels and didn’t bring a digital recorder or notebook and pen for notes. The flats I regretted after 3.5 hours of standing and walking a fair distance to the lab. I didn’t beat myself up about the recorder or notebook because, let’s face it, I wasn’t at a U.N. convention discussing plans to acquire Iran’s supply of low-enriched uranium. I would like to think my memory is strong enough to remember the finer points of toddler footwear.
And, what do you know, here it is the next day and I remember much of what I learned!

The first thing I learned is actually something I already learned in kindergarten: don’t judge a book by its cover. I’ll bet if you saw this boy eating a burrito at Chipotle’s you wouldn’t assume he has a degree in bio-mechanics and kinesiology and spends his day researching and developing safer shoes for skateboarders in one of the world’s only R&D labs for skateboarding. Yeah, me either.
His presentation was actually quite interesting, and not only because I took kinesiology classes in college. I had no idea how physically demanding skateboarding was as as a sport. I learned a professional basketball player will exert 7 times his body weight on the bones of his feet when he performs a slam dunk or other move that requires jumping, while a skateboarder exerts up to 17 times his body weight when performing tricks. That’s an appreciable difference, yes? On the other hand, all that pressure on the bones promotes calcium production, giving skateboarders some of the strongest bones in sports. Oh, and my favorite quote of the day came from his presentation, too.
“When you are simply standing on your feet, you are exerting 1 times your body weight in pressure on the bones of your feet. In my case, that would be 150 pounds.”
Le sigh.


Part of the testing they conduct requires wearing special gear that allows computers and cameras to track your movement and measure the force you exert on your body when you land on a platform sensitive enough to measure the activity of an insect. This teen age boy was priceless. You could tell by the look on his face he felt like a piece of fresh meat in front of a pack of hungry cougars. I can assure you this cat was not on the hunt, and I doubt any of the other ancient 30 year-old moms were, either. Ahem.
I also learned etnies put quite a bit of research into their toddler shoes. It wasn’t until the very end that we learned about the Grow With Me fit system, and I have to admit they have a smart product on their hands. Inside each of the toddler shoes (up to size 10) is a very thin, white insert under the foot bed. When your toddler begins to outgrow the shoe you can remove that insert, adding just shy of an additional size to the shoe. Most toddler shoes last about 3 months before the child outgrows them, but this adds an additional two months to the life of the shoe.
After a good question and answer period, everyone started taking pictures with Dan Brown and Pierre Andre Senizergues. I did not. First, I felt weird asking for a picture because, um? Most skateboarders are very thing and lanky. They’re like male waifs. They’re maifs. The thought of a picture of my short, squishy frame sandwiched in between two maifs (one of them not much taller than me) was enough to have me eating salads for a month. Secondly, the presentation lasted longer than anticipated, and I was getting perilously close to missing Mikey’s Thanksgiving play at school.
I ended up skipping the lunch. I couldn’t stand the thought of missing Mikey recite his Thanksgiving poem, so I left after we walked back to the corporate office. The entire way back I walked and talked with Pierre Andre, who was so nice. Really, a very nice guy. So nice, in fact, that I completely forgave him for weighing the same as my left thigh.
Before I left for Mikey’s school, I drove to the store (located across from the lab we walked to earlier) and quickly did some shopping with a gift certificate I received from the staff when I arrived. (I bought the boys and The Mister some shoes.) As I was heading towards my car, I bumped into Erin, this time struggling under the weight of a skateboard and a pack of waters. I smiled and gave my goodbyes as I kept walking.
And then he said, “Hey…”
I stopped and looked back at him.
“Can I ask you a favor?”
I looked at the skateboard and waters and felt my stomach start to sink.
“I was wondering…”
Oh God, please no.
“If you wouldn’t mind…”
This has to be a joke.
“Do you think you could give me a ride in your car back to the office?”
Kill me now.
“Um, I didn’t wash my car.”
“What?”
“Sure! Climb on in!”
While he was struggling with the waters (hey, he was young and strong!) I was tossing into the back seat piano music sheets, google maps print outs, my purse, my camera, a dinosaur, and a sandwich bag of popcorn kernels. I couldn’t reach the books and school supplies on the floorboard and didn’t have time to chuck the headband, lip glosses, gas receipts, and religious icon wooden bracelet my mom gave me because she donated money to some monks living in Uruguay. With my face the color of a tomato, I watched Erin gingerly step around my “mommy blogger” accouterments. Then we were off to the office, each of us saying very little as we squinted through a dirt streaked windshield.
Which brings me to the final thing I learned that day, which should be obvious. Always wash your car before events, even if that means spraying it down with a garden hose and driving fast to dry it off.
etnies created an exclusive holiday shopping promotion for those of us who attended to share with people who read our blogs. $10 off every $40 you spend on etnies.com plus free shipping. The promotional code is “ETNIES FAMILY” and runs from November 17 - December 4.